You’ll learn about the mistakes other business owners have made so you don’t have to. Guerilla marketing uses unconventional strategies and out-of-the-box thinking. Viral social media messaging https://wave-accounting.net/ and personal interactions are the backbones of guerrilla marketing. The advancement of smartphone technology and social media functionality means guerrilla marketers have many opportunities.

For instance, Louis Vuitton placed a massive suitcase in Red Square. The installation ended up being featured in Adweek and had some viral success for its creativity and skillful implementation. By day, their billboard was designed to be minimalistic with red text on a white background with a few bloody stakes. However, like its subject, the billboard changed completely every time night fell. My workplace offers filtered water from a machine, not a traditional cooler, and yet, it remains a bad habit.

What is Guerilla Marketing?

Now it’s time to get some context by getting ballpark figures for what you should spend on your business. A major example is the infamous 2007 Boston Bomb Scare produced by Turner Broadcasting on January 31, 2007. It was supposed to be a guerilla marketing tactic where their new film Aqua Teen Hunger Force was supposed to be promoted. They placed LED placards that resembled a character ‘Mooninite’ from the film and were spread throughout Boston, Massachusetts. These placards were lit up in the night with the character holding up his middle finger. The devices appeared to have characteristics that looked similar to those of explosive devices.

Also, they can turn into your brand advocates when they get a chance to meet you at local events. When people around you start recognizing your brand, they will Google your brand, and you’ll get more traffic to your website.

Come Up with A Message or Technique For The Campaign

Some influencers ask for a monetary reward, while others can even settle for a free sample or a giveaway. Even if it’s a cash reward, it will be much lesser than what you have to pay to macro-influencers or celebrities when they promote your brand within their social circles.

This often makes the risk of damaging a business’s reputation extremely alluring to some companies. Astroturfing is among one of the more controversial and arguably less tactful guerrilla marketing strategies. Just like astroturf is artificial grass that mimics the real thing, astroturf marketing uses fake endorsements to mimic social proof. If you’ve got plenty of ideas to make up for a lack of money to invest in marketing, guerrilla tactics are a cost-effective way to get exposure. It might be hard to track the ROI, and these tactics don’t scale, but that’s kind of the point. Guerrilla marketing is about getting exposure for your brand or products by finding low-cost, creative ways to capture attention in specific locations offline. It is a term coined by Jay Conrad Levinson in his 1984 book, Guerrilla Marketing.

Online store

You can distribute flyers, showcase your brand through posters, or even use street art to gain brand exposure. This low-budget marketing strategy enables you to achieve optimum results using creativity without investing lots of money. But, all of these tactics require a decent marketing budget, without which you won’t be able to access the recent tools and solutions to get your store the success it deserves. Content marketing can help you generate new traffic, engage customers, increase conversion rates, and boost sales. And we also hope that the given examples acted as inspiration for you to promote your business.

Leave business cards in library books related to your business. It is a great way to make your small business known to people researching relevant information. And, from Coca-Cola’s perspective, any buzz is good buzz marketing. Kit Kat has always been about reminding people to take a break, I’m sure you’ve heard their well-patented slogan by now “Take a break, have a Kit Kat”.

Reuse your old content

Remember to use guerilla marketing tactics that will peak their interest. No matter what your message is, it is important that your guerilla marketing campaign includes a call to action. It is also important that you encourage them to buy your products or services. Remember not to lose your product focus in the shuffle of creating something share-worthy. Another one of the easiest guerrilla marketing ideas for small businesses is to create instructional videos or teach a class.

The alternative is to distribute your samples via business partners. A guerrilla marketing campaign may be fun, but it is also a complex undertaking. For instance, placing a poster in the subway will require that you have a pitch, design, print, and finally glue posters. So, you will want to ensure that each stage is handled correctly and in a timely fashion. Experiental marketing Guerilla Marketing Strategies To Use With A Small Business Budget works by creating a situation where the target audience ends up in a memorable situation and then connects with an aspect of the brand. Strategic product placement is one guerilla marketing tactic to gain attention in subtle ways. One such example includes Fiji Water’s presence at the 2019 Golden Globes where models wore blue and carried trays of water for thirsty attendees.